Can what’s started in a small basement studio in Raleigh, North Carolina upend the cutthroat music industry? This group of upstarts, with the help of some famous friends, has the audacity to think so. Their story is the story of THE LABEL, an unscripted prequel to shows like “Empire” or “Nashville,” except this ‘before they were famous’ tale is told in real time, about real people.

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